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Mouse Movements Reveal Viewing Behavior during Web-based Task Performance

Stapelkamp, L.J. (2013) Mouse Movements Reveal Viewing Behavior during Web-based Task Performance. Master's Thesis / Essay, Human-Machine Communication.

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The purpose of this study was to investigate whether mouse movements can be used to measure visual scanning behavior on the computer screen while performing web-based tasks. Thirty-one participants executed eleven basic, web-based tasks, including navigational tasks and cutting and pasting terms in search boxes. The tasks were based on a varied use of the mouse. With the use of bidimensional regression the exact coordinates of the position of the mouse and eye were compared. Although the mouse scan path lays rightwards above the scan path of the eyes, mouse movements appear to be a fairly accurate reflection of eye movements (r = 0.72). Further analysis showed that eye saccades were not captured by the mouse and that the mouse has a small delay in indicating where the participants were looking. Even though the position where participants look and the position of the cursor are not entirely identical, a good viewing pattern can be created. Mouse movements can show which areas of a webpage can capture user’s attention and can show areas that are not being noticed. Via mouse movements insights could be gathered concerning the area of first glance, visual scan paths and search patterns, where an eye tracker was needed previously.

Item Type: Thesis (Master's Thesis / Essay)
Supervisor name: Cnossen, F.
Degree programme: Human-Machine Communication
Thesis type: Master's Thesis / Essay
Language: English
Date Deposited: 15 Feb 2018 07:53
Last Modified: 02 May 2019 12:01

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