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Improving the effectiveness of the FitGaaf! program in the prevention of diabetes mellitus type 2 among children

Castermans, Esmee (2018) Improving the effectiveness of the FitGaaf! program in the prevention of diabetes mellitus type 2 among children. Master's Internship Report, Biomedical Sciences.


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Currently, 48,9% of Dutch adults and 11,9% of Dutch children are overweight. Overweight is related to several complications, including diabetes mellitus type 2, a disease that has a large impact on quality of life. Because of the high costs of treating overweight-related diseases, prevention seems to be a more suitable strategy. Therefore, there are several programs that target the obesogenic aspects of lifestyle, mainly in children, to tackle the root of the problem. FitGaaf! is offering such a lifestyle intervention program that introduces children to a healthy lifestyle in a fun way; by pasting stickers. The concept works, but still, FitGaaf! hasn’t been able to establish a strong market position and generate a steady income. The competitive markets of obesity prevention and the low availability of funding prevent FitGaaf! from being able to grow and have the impact that it desires. In order to establish itself, FitGaaf! needs to improve its effectivity on three levels; the effectiveness of the market strategy, the effectiveness of the biomedical core concepts of the program and the effectiveness in reaching sufficient participation rates. By choosing the most suitable market to target, adjusting the program to be as effective as possible and fitting the program to the target group, new opportunities can be created that can help FitGaaf! achieve its mission; to contribute to the lifestyle knowledge of children in order to reduce overweight and obesity.

Item Type: Thesis (Master's Internship Report)
Supervisor name: Abma, A.J.
Degree programme: Biomedical Sciences
Thesis type: Master's Internship Report
Language: English
Date Deposited: 12 Jul 2018
Last Modified: 18 Jul 2018 10:45

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