Steffen, Sönke (2021) Tailoring Motivational Features to the Preference of Users in a Habit App with Self-Chosen Activities and Goals. Master's Thesis / Essay, Human-Machine Communication.
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Abstract
In recent years, smartphone apps intended to aid habit formation have increasingly become commonplace. A frequent criticism of these habit apps has been the lack of theoretical framework explaining which motivational mechanisms make them effective. Research in fields like Gamification and Behavior Change Theory is concerned with describing different motivational features implemented in those apps and their effects on motivation and habit retention. However, it has repeatedly been criticized that research mostly focuses on the domains of health-related behaviors and education, with other domains being largely neglected. Further, individual characteristics of different users, as well as the effects of intrinsic and extrinsic motivation are not sufficiently taken into account. For this research, a habit app was developed which gives users freedom to pursue any habit of their interest. Different motivational features were implemented which are compatible with all kinds of habits. This allows the app to serve as a framework for investigating a broader amount of domains in a more controlled setting. An experiment was conducted to check whether tailoring the motivational features to user preferences based on preference-ratings and user behavior improves habit formation. While technical issues and a lack of participants meant that no significant effects of tailoring were found, the two measures were indeed related and might therefore indicate user preferences. (...)
| Item Type: | Thesis (Master's Thesis / Essay) |
|---|---|
| Supervisor name: | Cnossen, F. |
| Degree programme: | Human-Machine Communication |
| Thesis type: | Master's Thesis / Essay |
| Language: | English |
| Date Deposited: | 22 Sep 2021 13:54 |
| Last Modified: | 22 Sep 2021 13:54 |
| URI: | https://fse.studenttheses.ub.rug.nl/id/eprint/26119 |
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