Doornbos, Ilona, I.T. (2022) Validated game-theoretic model to incentivize social change. Integration Project, Industrial Engineering and Management.
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Abstract
Social change, that is, the adoption of a newly introduced alternative to replace an existing status quo, is a key phenomenon for the well functioning of our human societies. Such a phenomenon involves humans making decisions on whether to adopt or not the innovation, guided by several behavioral mechanisms that include social influence, dynamic norms, and inertia. Previous research did not take into account inertia, which represents the preference of individuals to stick to their current decision, resulting in a model not tailored to a real-world scenario. Here, we bridge this gap by proposing a mathematical model that encapsulates all these behavioral mechanisms and we perform Monte Carlo simulations to gain insights on what is needed to incentivize social diffusion of the alternative. Moreover, centrality measures that include degree, betweenness, closeness and eigenvalue are introduced to examine their impact on the social diffusion process. A comparison of the most optimal strategy to incentivize social change is made based on how each strategy influences the social diffusion process of the alternative.
| Item Type: | Thesis (Integration Project) |
|---|---|
| Supervisor name: | Zino, L. and Cao, M. and Jonker, G.H. |
| Degree programme: | Industrial Engineering and Management |
| Thesis type: | Integration Project |
| Language: | English |
| Date Deposited: | 01 Mar 2022 10:11 |
| Last Modified: | 01 Mar 2022 10:11 |
| URI: | https://fse.studenttheses.ub.rug.nl/id/eprint/26533 |
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