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Climate Change Communication: The Role of Documentaries

Bodegom, Marloes (2022) Climate Change Communication: The Role of Documentaries. Research Project in Science Communication, Science Education and Communication.

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Abstract

The aim of this research is to investigate the impact nature documentaries might have on people’s views about climate change. This is done via an experimental survey that was spread online amongst mainly residents of the Netherlands. An analysis of the data gathered for the pretest (n=58) shows that climate change concern, self-efficacy and climate change related behavioural intention are positively correlated with each other and that the average value of these variables appears to have risen over the years, based on a comparison with earlier studies. Analysis of the data from the experiment implies that nature documentaries may increase one’s climate change concern, self-efficacy and climate change related behavioural intention yet explicitly addressing climate change in those fragments lessens this increase, however due to the small sample size for the experiment (n=36) this can not be concluded with certainty. Further research into the effect of nature documentaries on one’s climate change attitude may be promising. Keywords: climate change, nature documentary, self-efficacy, behavioral intention, survey experiment

Item Type: Thesis (Research Project in Science Communication)
Supervisor name: Avraamidou, L. and Telli, S.
Degree programme: Science Education and Communication
Thesis type: Research Project in Science Communication
Language: English
Date Deposited: 14 Jul 2022 10:52
Last Modified: 14 Jul 2022 10:52
URI: https://fse.studenttheses.ub.rug.nl/id/eprint/27586

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