Dumitru, Serban-Andreas (2025) Does TikTok-style content impair sustained attention? Bachelor's Thesis, Artificial Intelligence.
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Abstract
The rapid growth of short-form video platforms such as TikTok has raised concerns about their potential impact on cognitive functions, particularly sustained attention. This study investigated the effects of TikTok-style short-form content (SFC) and mindfulness meditation on sustained attention in young adults, using behavioural and EEG measures. Participants (aged 19–24) were categorised as either addicted or non-addicted to SFC and completed three sustained attention tasks, with two interventions—viewing SFC and mindfulness meditation—randomly assigned between tasks. EEG data were recorded throughout to examine neural correlates of attentional engagement. Results indicated that addicted participants showed significantly faster reaction times compared to non-addicted participants. Increases in reaction time following the SFC intervention are present for both groups. Additionally, a reduction in the P300 component was observed in addicted individuals after viewing SFC. These findings suggest that SFC may have immediate, measurable effects on attentional processes, highlighting the need for further research into its cognitive and neural implications.
| Item Type: | Thesis (Bachelor's Thesis) |
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| Supervisor name: | Vortmann, L. |
| Degree programme: | Artificial Intelligence |
| Thesis type: | Bachelor's Thesis |
| Language: | English |
| Date Deposited: | 29 Jul 2025 10:25 |
| Last Modified: | 29 Jul 2025 10:25 |
| URI: | https://fse.studenttheses.ub.rug.nl/id/eprint/36571 |
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